· 3 min read · Adsenzo Team
Protect your ad budget with automation rules
How to set up rules that pause ads automatically based on CPA and ROAS thresholds, and which guardrails to use.
Ad performance can change quickly during the day. If it takes a few hours to notice an ad whose cost has climbed above target, a large part of the budget has already been spent inefficiently.
Start with a simple rule
A rule such as “pause the ad if CPA was above ₺250 and spend exceeded ₺500 in the last 3 days” switches off underperforming ads automatically. Test the rule before saving it to see which ads it would affect.
Don’t forget the guardrails
- Set an upper limit for rules that increase budgets.
- Limit the number of actions per item within 24 hours.
- Get notified about important changes.
Track the results
Every time a rule runs, the conditions that matched and the actions taken are recorded in its history, so you can refine your rules over time.